Locking in Loyalty: What it really takes to build connections that stick

December 11 at 9am PT / 12pm ET / 5pm GMT

Most loyalty programs play it safe: points, tiers, discounts, repeat. Wendy’s went a different route—and it earned them Braze’s Campaign of the Year 2025 Torchie Award.

Join Lindsey Spillman, Senior CRM Specialist at Wendy’s, and Ishan Sharma, Senior Creative Strategist at Braze, for a candid conversation about building customer loyalty that actually lasts. Get the real story behind Wendy’s award winning Fresh Picks campaign along with Lindsey’s philosophy on loyalty, brand tone, and why copying another brand’s loyalty playbook is a fast path to failure.

You’ll learn:

• The true steps to lock in loyalty - providing value without discounts, standing out in a noisy landscape, and staying relevant over the long haul
• How Wendy’s uses Braze and Punchh to power personalized, scalable loyalty driving customer engagement
• Real examples of high-impact loyalty campaigns from Wendy’s, plus actionable takeaways you can start using right away
• How to measure what matters: analytics briefs, control groups, and the KPIs every loyalty program should track

Walk away with fresh ways to engage your customers—and inspire loyalty that lasts.