How to achieve real ROI with AI

January 22, 2026 at 9am PT / 12pm ET

Join Jon Hyman, CTO at Braze and Jim Fairweather, Head of AI GTM at Google Cloud, for a strategic discussion on harnessing AI's true potential. They'll cut through the hype to deliver a "less is more" framework, revealing why starting small is the key to moving fast and achieving real ROI. Learn how Google thinks about integrating AI into daily workflows and how to translate that into real-world customer engagement.

Join this webinar to learn:

• How brands should think about harnessing the full potential of AI to drive real business outcomes.
• What the coming agentic era means for personalization and how the best-in-class agents will win.
• Practical ways to use AI for personalization and overcome the treadmill phase of adoption.
• A customer's-eye view of how this technology creates a more unified, engaging brand experience