Be Absolutely Engaging.™
Testing and experimentation
Create amazing experiences for your customers and maximize results for your brand with powerful yet accessible experimentation.
Fine-tune every part of the customer journey.
Quickly test your ideas
Test your creative content, channel mix, and entire customer journeys in a click of a button.Deliver content that converts
Create differentiated, relevant messaging at scale with a modern experimentation engine that helps you determine what messaging will resonate most with each individual.Optimize results with AI
Use BrazeAI™ to find the winning variants and automatically shift customers to the journey, path, or message that will drive the highest engagement and conversions.Quickly test your ideas
Sophisticated experimentation in a single click
Test and optimize message content, timing, promotions, and more to ensure you are getting the most out of your messaging.
Test on any Braze channel, or combination of channels, to find the most optimal solution.
Hypothesize, test, and learn without reliance on engineers or third parties.
With Braze, we were able to easily and efficiently experiment with SMS. It enabled us to directly reach our most and least engaged customers which drove higher engagement than any of our previous mix of channels had achieved in the past.
Every customer is different. Their experiences should be, too.
Deliver content that converts
Winning content for each individual.
Find the message copy and content that resonates most with each individual user.
Send customers down the optimal journey path based on their personal preferences and attributes.
Optimize with AI
Impactful customer experiences
Use AI automation to automatically adapt your engagement strategies based on the winning variant.
Create a real-time feedback loop that allows you to continually improve your campaigns and customer journeys based on customers' most recent actions.
Take the guesswork out of experimentation with AI-backed automation that can optimize journeys for all of your customers—no matter the scale.
